“Should I increase my prices?” If this question makes you pause, then this “Decision Vision” episode is for you. Price and value authority John Ray speaks with host Mike Blake on the importance of pricing in a business, how to negotiate prices, why hourly billing is the wrong way to price, and dealing with the “it’s too expensive” objection. “Decision Vision” is presented by Brady Ware & Company.
John Ray, Ray Business Advisors, LLC
Because pricing is the fastest way to change the profitability of a business, John Ray advises business owners on the “should I increase my prices” question, how to change their pricing, and moving to a value pricing model. His clients include attorneys, CPAs, consultants, other professional services firms, and technology companies. His blog, “Pricing for Profit,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing and value at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
John also owns and operates the North Fulton studio of Business RadioX®. John is the host of “North Fulton Business Radio” and “Alpharetta Tech Talk.” He also plans, produces, and promotes radio show/podcasts for businesses and entrepreneurs.
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Finance Committee, and Chair of the Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.