IP TARGETING

DEALERSHIP DIGITAL MARKETING SOLUTIONS

WHAT IS IP TARGETING?

IP Targeting uses a computer’s IP address to deliver ads to users on websites. IP Targeting was initially developed as a follow up to direct mail campaigns however today it is used as a stand alone product capable of reaching all the IP addresses inside a specific location, even on a college campus.

WHAT ARE THE BENEFITS
TO YOUR DEALERSHIP?

  • If a list of physical addresses is provided, the corresponding IP addresses can be located, and display ads can be targeted right to them while they are surfing the web.
  • The success rate of matching physical addresses to IP addresses is 50%-70%.
  • Popular places that ads can appear are Google, MSN, Facebook, and Yahoo!
  • Click-through rates are higher than an average campaign.
  • No cookies are involved!

 

Retargeting Ads | Brady Ware Dealership Advisors

CAMPUS IP TARGETING

Captive Audience delivers your content
anywhere you choose on campus, including
libraries, classrooms, residence halls, and
common areas. Your ads will be positioned
in front of students on websites that they
already tend to visit.

Target them by state, by city, or by campus

Tailor your message based on
the school they’re attending

Target travelers or vacationers,
while they’re on the road

 

CAMPUS IP TARGETING | Brady Ware Dealership Digital Marketing

DIGITAL NEW MOVERS

Target your ads to the computers of those who are moving

WHO ARE
NEW MOVERS?

The average mover is part of a couple, age 25-44, and has 1-2 kids (between ages 2-11)

56%

ARE RENTERS

42%

ARE MILLENNIALS

44%

ARE HOMEOWNERS

LOCATION RETARGETING

Location Retargeting allows you to send ads to a specific area surrounding an event. Through mapping, any current or past devices associated with the location will be targeted.

  • Reach people who attended a convention or
    trade show — even if the show is already over.
  • Location Retargeting does not use cookies!

 

Location Retargeting | IP Targeting | Brady Ware Dealership Digital Marketing

QUESTIONS ABOUT IP TARGETING
STRATEGIES FOR YOUR DEALERSHIP?

 

Justin Ward | Brady Ware Dealership Digital Marketing

BRADY WARE
DEALERSHIP ADVISORS

JUSTIN WARD

T: 309.945.5938

[ EMAIL ]

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