Dealership Advisory Services

Take your dealership to the next level

Brady Ware Dealership Advisors

Brady Ware has solutions for your dealership’s challenges

From digital marketing strategies that can increase your bottom line to succession and ESOP options that safeguard your dealership’s future and data management or internal controls consulting that can enhance the security of your dealership’s data and finances, our advisory services can take your dealership to the next level.

Digital Marketing Solutions

The priority of a solid digital strategy is to boost your website traffic. Increased website traffic translates into a higher quality of engaged shoppers, and more engaged shoppers submit leads, make phone calls, and visit your dealerships. More leads and more visits equate to more sales, and it all starts with web traffic. There is often an almost perfect correlation between which dealerships had the highest number of visits to their website when compared against units sold.

The pricing strategy of dealerships makes it a prime candidate for an aggressive Search Engine Marketing campaign. If your prices are attractive, more shoppers deserve to see them. Monthly maintenance of websites to display current lease/purchase specials is also critical.

Search Engine Optimization (SEO)

Brady Ware will provide SEO services to your dealership. It’s better to coordinate organic search practices through a non-OEM vendor. Our strategy benefits your dealership, not the manufacturer. SEO can be a very effective and cost-efficient means to increase website traffic and avoid boilerplate techniques, both of which give your dealership a competitive edge. Additionally, proper SEO techniques will boost Used Car traffic and sales.

Search Engine Marketing (SEM)

Brady Ware’s strategy is more effective than OEM digital marketing initiatives because it is dealer-centric and not manufacturer-centric. In addition, Brady Ware can often deliver significant cost savings when managing your digital campaigns compared to other major vendors. We can also align each store’s campaign to avoid interfering with other nearby dealerships in your group.

Additional Digital Marketing services Brady Ware provides include:

Local Business Listings are found on Search Engines, in search results, for local searches. With many places for people to find a dealership, it is important to make sure that you are not only listed, but that the listing information matches what you want the consumer to see. Local Business Listings will give your business more exposure, by displaying your dealership when people search for criteria such as service, inventory, location, or business category. It will help potential local customers find you.

Waze is the world’s largest community-based traffic and navigation app with over 80 million active users. Drivers will see your ad on Waze when they are close to your dealership or search for terms relevant to your dealership. It will help build awareness about your dealership and increase foot traffic.

Adjustable Targeting delivers your ads across millions of websites, matching the best audience with your dealership. It is an automated, budget and KPI based way of buying ads online. Targeting tactics help display your ads to the right audience. It works in conjunction to expand your display reach to qualified customers!

Retargeting is a tactic that brings shoppers back to your site when they are ready to buy. It generates more leads and there is a strong ROI with retargeting. It also keeps your dealership in front of customers.

IP Targeting uses a competitor’s IP address to deliver ads to users on websites. IP Targeting was initially developed as a follow-up to direct mail campaigns; however, it is currently used as a stand alone product capable of reaching all the IP addresses inside a specific location. If a list of physical addresses is provided, the corresponding IP addresses can be located, and display ads can be targeted right to them while they are surfing the web. Popular places that ads appear are Google, MSN, Facebook and Yelp. The click-through rate are higher than an average campaign.

Video ads give the viewers the control and choice on what videos they want to watch. You can reach your ideal audience in the most prominent placement of websites. You can tell your story through video by designing content to the interests of your audience – it will improve awareness and increase conversion rate.

Pre-roll video ads appear before content videos on YouTube. Other videos appear beside playing videos and in search results. With YouTube Advertising, you can target your exact audience and only pay when someone watches your video ad. YouTube has a large reach, with over 1 billion visits each month.

Digital radio allows users to stream music from artists all over the world. Users with free accounts will hear/see ads periodically while listening to music. You can target your listener and deliver ads only when they are listening as opposed to a spot ad. You can run your ad to anyone that listens to Spotify, iHeart, SoundCloud and more!

Your digital video ad can be delivered on internet-connected TV, including smart TVs, OTT devices (Roku, Chromecast, Apple TV, Amazon Fire Stick, etc.), gaming consoles and blu-ray players. Your brand is in front of viewers across content on CTV devices through various apps – 75% of US households have a connected TV. CTV provides opportunity to shift traditional TV dollars to Digital Video, offering high completion rates and viewability.

Find out what our digital marketing experts can do for your dealership!

Contact: [email protected]


Warranty Reimbursement

We help dealerships receive warranty reimbursements

For years, payment on warranty work has been a point of contention in the dealer-factory relationship. Around the country, changes are being made to protect the dealer. Today, more than forty states have laws mandating that manufacturers reimburse dealers for their warranty-related labor and parts at the same rate that the dealerships charge for retail repair work.

So why aren’t more dealerships taking advantage to increase their warranty reimbursement? Many either do not know that this is available, are worried about retaliation by the manufacturer, or don’t think they have time to deal with the substantial red tape.

Brady Ware makes it easy for your dealership to receive the increased reimbursements that are rightfully yours. Our dealership consultants will help you prepare and submit the reimbursement applications to your state. Some manufacturers may question the submission, but the documentation we prepare will address those questions. We handle it all so you can focus on running your business and collect the reimbursement from your manufacturer.

Placement Services

In an industry that has some of the highest turnover rates, the most successful dealerships are finding ways to strategically target, recruit, engage, and retain top tier talent. Brady Ware Dealership Advisors has developed a recruiting process that will significantly increase the likelihood of making the right hire.

ESOP (Employee Stock Ownership Plan)

Are you looking to sell your dealership? Do you want to maximize your return on your investment and at the same time create a huge benefit for your employees? If so, you should consider an Employee Stock Ownership Plan also known as an ESOP.

An ESOP can be used as a transition plan for dealerships while at the same time creating an ownership culture at the dealership. Structured properly, they can create a government sanctioned retirement plan for your dealership’s employees while, at the same time, providing significant retirement assets to the selling owners.

Succession and Estate Planning

At some point in your life, your dealership is going is to change hands, and planning ahead is best the way to avoid a painful transition. We’re here to assist your dealership with all succession planning and estate planning needs.

Internal Controls

Secure Automotive Financial Environment

SAFE | Brady Ware Dealership AdvisorsOur Dealership fraud and risk management experts have helped numerous dealers uncover the full extent of employee and outside fraud after the fact. But we much prefer to install systems and improve existing controls to deter and prevent fraud before it starts. To that end, we have developed a series of structured risk management tools that address the key components of the dealership financial environment.

We call this system SAFE, or Secure Automotive Financial Environment, because that’s what we want you to have. One of our Dealership Advisors starts the SAFE program by performing an assessment of the entire dealership. Based on the initial findings, we then recommend which areas need improvement in order to lock down your dealership’s finances.

The tools covering the various aspects of your dealership financial environment can be implemented all at once or in a series of steps. SAFE is designed to provide your dealership with flexibility and the power to impact the most important needs first. We have summarized the primary areas covered in the SAFE program to provide insight into our process and our focus.

Banking and Cash

We review this critical area to improve or establish procedures to safeguard cash and to verify the accuracy of transaction classification and recording.

Payables and Receivables

Not only do we address payables fraud, but we also provide recommendations to improve the collection process and lower the average aging of accounts receivable.

Sales and Inventory

Here we focus on the control of existing inventory and the proper recording of transactions for vehicles and the Parts and Service departments.

Accounting Issues / Other

This review includes the accuracy of accounting entries and adjustments, as well as recommendations on processes and required support documentation. 

Departmental Reviews

We recognize that F&I and the Body Shop have unique issues. We provide a thorough review of each, including transactions, procedures, and record keeping.

Compass Financial Benchmarking

Brady Ware’s Compass is a succinct, high-powered financial analysis tool that helps dealership management make better decisions in less time.

It allows management to benchmark current and historical financial data, for each department (new, used, service, parts, and body shop) against the most profitable dealers in the country. Each department is provided with its own report, comparing gross profit and controllable expenses to benchmarks customized for domestic, import, and highline dealers. Compass also computes other dealership-wide key indicators and performance measures, such as gross profit per employee, total expenses as a percentage of gross profit, and fixed absorption percentage.

Contact Brady Ware’s Dealership Advisors today to find out how we can accelerate your dealership’s success!

Secure Data Management (PDM)

Brady Ware has partnered with Premier Data Management (PDM) to store and safeguard your dealership’s documents.

PDM is the leading provider of document management solutions solely focused on the automotive industry. They take the hassle of document storage and safeguarding out of the your hands by securely removing and storing the information in a compliant, secure, and cost-effective manner.

By using PDM’s cloud-based system:

  • The need for secure, compliant storage space of deal jackets, repair orders, and other non-public personal information is eliminated. No identify theft, no fraud, no credit abuse.
  • The cost to pay employees to file these items is eliminated. Those employees can be repurposed to more profitable functions inside the dealership.
  • No guessing on record retention rules and regulations.
  • Once the documents are removed from the dealerships, both sides of the documents can then be reviewed in color from any computer with proper access.

Premier Data Management | Brady Ware Dealership Advisors

The electronic records management system has been certified by the U.S. Department of Defense to meet its strict security standards for electronic record management.

PDM offers secure archival and retrieval of your:

  • Sold Deal Jackets
  • Service Repair Orders
  • Car Rental Agreements
  • “Dead Apps” (Web access not available for this service offering.)

PDM’s services include training for your staff, storage folders, secure storage containers, 24-hour web-based access to images of your safeguarded documents and regular pick-ups by our trained couriers in our secured vehicles. These services can be fully and easily implemented into your sales and service operations with little or no impact to your existing processes!

Find out how our dealership advisors can take your dealership to the next level!

Samuel J. Agresti, Jr., Director, Brady Ware

Sam Agresti, CPA

[email protected]


Randy Domigan, Director of Brady Ware

Randy Domigan, CPA, CFE

[email protected]


Tom Wolf, Senior Manager for Brady Ware

Tom Wolf, CPA

[email protected]


Mike Stover, Director for Brady Ware

Michael E. Stover, CPA/ABV

[email protected]


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